BMW 1 Series

THE 1

The new BMW 1 Series.

Aspirational and progressive, the new BMW 1 Series is coming soon. With an outstanding and advanced design language, the BMW 1 Series distinguishes itself from the crowd at the very first glance. The same holds true for its superior interior, defined as open and modern. With efficient engines and the front-wheel drive now premiering in the new BMW 1 Series. State-of-the-art chassis technologies guarantee an ultimate driving experience, full of dynamics and agility. While innovative technologies and driver assistance systems ensure you always reach your destination safely and comfortably.

BMW 1 Series

DESIGN.

Progressive sportiness – from the front with large air inlets via the flowing silhouette through to the shoulder line with reinterpreted Hofmeister kink: the exterior of the BMW 1 Series embodies dynamics and ultimate driving pleasure with every detail and every precise line.

BMW 1 Series

INTERIOR.

Everything for your driving pleasure: high-quality materials, ergonomically optimised features and pioneering technologies. Besides a high level of functionality, the interior of the BMW 1 Series impresses with its premium character combined with an open and spacious character.

BMW 1 Series

THRILL SEEKER.

Authority that is instantly recognisable: the design of the new BMW 1 Series leaves a powerful impression both inside and outside. Starting with the dynamic front with its large double kidney grille and broad front apron. Clearly defined contours run parallel to the flowing roof line through to the distinctive rear. The premium character of the BMW 1 Series continues into the interior. Here passengers can enjoy a generously proportioned and open atmosphere of well-being. The cockpit impresses with ergonomically optimised equipment features and its systematically implemented driver-orientation.